It’s also saved employers about £250,000 in compliance by identifying ineligible claims. Fertifa says it has increased revenues 10x over the last year, and also saved patients more than £1.5 million through employer-funded allowances. Services Fertifa help facilitate include fertility preservation like egg, embryo and sperm freezing, fertility planning, IVF, IUI and ICSI treatment cycles, contraception, surrogacy and adoption, as well as care for menopause, endometriosis, PCOS, fibroids, STIs and men’s sexual health. “As someone who grew up in America and now lives in the UK, I’m intensely sensitive to what appears to be a slow erosion or roll back of reproductive health rights (or even simply access to via public healthcare due to strains on the NHS and providers)-and I’m desperately keen to play a part in ensuring that as many people as possible have access to education and information so they may make the best choices for themselves,” Burbidge said. “For example, I imagine how it might have helped me if I’d felt able to perhaps take a day off when I knew I was having a miscarriage at work or to tell someone even as GP of my own venture fund that I was going through IVF and having injections every day.” Access to reproductive healthcare was another concern.

“Although I am an example that it’s possible to do (and to just grin and bear it or carry on), I’m also witness to what a difference it could make for employee wellbeing if individuals had support from their workplaces,” she said. These include two elective terminations in her 20s in California, two miscarriages in her 30s while living in London and three rounds of IVF in 2017.

Fertifa currently has 22 employees.īurbidge told TechCrunch in an email that she’s committed to Fertifa’s mission because she has been through “many reproductive health journeys,” in different places and stages of her life, while maintaining a career. Eileen Burbidge, who led Fertifa’s pre-seed round along with her Passion Capital partner Malin Posern, joined in January 2022 as executive director to lead the startup and take charge of its business development. Existing investors Passion Capital, Lemonade Stand, Speedinvest, Monzo co-founder Tom Blomfield, Adam Knight and Jeremy Yap also returned for the round.įertifa was founded in 2019 by Tony Chen and Nick Kuan, who have since left the company but remain as shareholders. Other participants included Conviction, Calm/Storm, Tiny.vc, EQT Foundation and angel investors Eamon Jubbawy, Catherine and Jonathan Lenson, Dorothy Chou, Caroline and Mike Hudack and Scott Mackin. Today the startup announced it has raised a £5 million seed round (about $6.3 million USD) led by Notion Capital and Triple Point Ventures. Its clients already include Lululemon, Meta, Bain Capital and Virgin.

Based in London, Fertifa wants to enable more companies in Europe to offer reproductive benefits to workers. Doing so can help companies become more competitive employers and bolster diversity, equity and inclusion efforts, for example by attracting more women and LGBTQ+ people. The number of workplaces offering fertility and reproductive healthcare benefits are on the rise.

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